High quality products for every day
Launched in 2010, the new Migros Premium brand is an umbrella for high-quality products. The range is easily recognised by its iridescent coloured packaging which is understated, modern and elegant.

Migros Premium is not a range of new products, but rather products from the current selection which offer a particularly high level of quality. The prices, however, remain unchanged.

Several products from the ELSA-MIFROMA group are sold under this brand.

Migros Premium, a Migros brand